CHANNELADVISOR SIGNS ON NEW CUSTOMERS TO MANAGE PAID SEARCH AND COMPARISON SHOPPING ENGINE INITIATIVES
30 Top Internet Retailers Select ChannelAdvisor

Research Triangle Park, NC – August 13, 2007 – ChannelAdvisor, the leading provider of e-commerce channel management solutions that enable retailers to optimize their e-commerce sales strategies, announced today the addition of 30 new retail customers who have chosen either ShoppingAdvisor™ or SearchAdvisor™ to manage their paid search or comparison shopping engine efforts.  Some of these brand names include Magellan's Travel Supplies, Massey’s Professional Outfitters, Overton’s, A Southern Season and Shoes.com.

“We chose ChannelAdvisor for their robust technology, extensive industry knowledge and their position as the clear leader in services after the sale,” says Mike Massey, Owner of Massey’s Professional Outfitters. “We’ve come to rely on comparison shopping engines as a major element of our online marketing strategy.  ShoppingAdvisor allows us to control all the factors that result in an effective comparison shopping campaign.”

ShoppingAdvisor allows retailers to focus on the core principles of operating successful comparison shopping programs: minimizing spend, increasing revenue and improving efficiencies. ShoppingAdvisor’s built-in profitability management enables retailers to define business rules that will automatically adjust bid levels or remove products to improve results. Pre-defined business rules leverage best practices for increasing product exposure and conversion with the full spectrum of shopping engines.

SearchAdvisor enables online retailers to manage, automate and optimize their paid search efforts across top search engines including Google, Yahoo! (NASDAQ: YHOO), MSN and Ask.com, all through a single interface. It addresses retailers’ unique needs for incorporating both inventory levels and product costs into their paid search efforts. In addition, SearchAdvisor ensures retailers do not bid on keywords for out-of-stock products and automates bid management by taking into account individual product cost. 

“Over the last five years, ChannelAdvisor has combined a balanced approach of partnering with the industry’s largest retailers to drive successful strategies with focusing on continuous enhancements to our platform,” says Scot Wingo, CEO of ChannelAdvisor.  “We look forward to continuing this approach with our new customers.” 

About ChannelAdvisor Corporation
ChannelAdvisor Corporation provides technology and services that enable leading online retailers to maximize their products across multiple e-commerce marketplaces such as eBay, Amazon.com and Overstock.com, comparison shopping engines such as Shopping.com, Shopzilla, Nextag and Google Product Search and search engines such as Google, Yahoo! and MSN. In 2006, ChannelAdvisor managed over $1.6 billion in gross merchandise value (GMV) on behalf of its customers. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labor-intensive, manual functions so they spend less time optimizing campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include GSI Commerce, Sears, Brookstone, Abebooks and Motorola. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Atlanta, Seattle, the United Kingdom, Australia and Germany. For more information, visit http://www.channeladvisor.com/.

Contact:
Ashley Jones
ChannelAdvisor Corporation
Ph: 919.349.4177
ashleyj@channeladvisor.com